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How Do Bloggers Make Money


I was asking my friend one day that how do bloggers make money, he said, “for every person that visit your blog, you earn money”. I was like, so if i have 400 visitors then those 400 will give me some money until i join the blogging business.

I realized that if you join blogging solely because of money then you will be frustrated to give up easily and you may end up not earning a dime. Before you think of making money from your blog, you need to know what blogging is all about and things to consider before you start your own blog.

You have probably seen me recommend blogging as a way to work from home for yourself. Granted, it’s not a fast way to earn money. But once you’ve established your online presence, there’s a lot of potential to earn an income with your blog.

You want to make money, right? Of course, you do. Everyone wants – and needs -to make money. So, you started a blog since you’ve heard it’s an easy way to make cash, but you’re not quite sure how to actually make money doing it. Or maybe you already have a blog and you’re exploring ways to monetize it.

No matter which group you’re in, making money with a blog – whether it’s a hobby blog or a business blog –is possible. It’s not a get rich quick ordeal, but if you do it right, you could make enough to support your family and more.

When people ask me what I do from home and I tell them I’m a blogger, the next question to follow that is almost always, “How does a blogger make money? “.

The moment we are all waiting for is here, it is time for me to walk you through all the proven ways you can easily make money with your blog.

Truth is, if there is no money to be made in blogging, believe me, the only bloggers you would see around would be fun bloggers and they will be very few in numbers. The incredible increase and popularity of blogging in the last few year speaks volume of the amount of money-making potential in this business.

So it is in fact true what you have heard that thousands of people are making millions just blogging. Sadly, a lot of bloggers are not making this money because they are committing too much of blogging blunders or not following the right strategies

However, if you follow the proven strategies I am about to reveal to you now .you can be among those bloggers smiling to the bank every now and then. Let’s ride on;

Ad Networks

It’s basically an advertisement service that place ads in form of targeted text, videos or image that makes you money when your visitors clicks on it or views it. Google Adsense is the most popular of all.

Ad networks are often the main earner for many bloggers and definitely the easiest to maintain because it’s possible to “set it and forget it” once it’s in place. A blogger signs up for an ad network to place ads on their site. Most ad networks use targeted ads. Meaning the ad changes depending on who is view the blog, the content on the blog, and or the content the viewer recently visited.

Example of such ad networks are Google AdSense, Media.net, Propeller ads etc.

Lots of controversies however, trail this particular method. Why some think it’s a complete waste of time, some sing testimonies about it daily.

My advice, don’t take their(those who hold a negative view ) words for it .Try it out if you haven’t or are hesitant to. Even if you had failed before, reassess your approach and see if you are doing it correctly or not.

How it works

Sign up for with the chosen network and get approved. They systematically send you targeted ads relevant to your blog’s content. As your reader clicks on the ad, you get paid. it’s that simple.

Unlike affiliate marketing, your readers don’t have to necessarily buy a product before you get paid. It’s what in the internet marketing lingual referred to as (PPC/PPV) per per click or view. This means, you would need a reasonable traffic to make a reasonable amount of money with this method.

Ad network is a good way of making money from your blog. It’s a set and forget strategy and one fast way beginner bloggers can make money when you do it right and obey the rules of the network.

Truth is, some bloggers have zeroed their mind about ever using Ad networks. some have also vowed never to leave it. If you are a beginner blogger, It will be very unwise for you not to test it and conclude it’s not a way to go. This is for you who have probably read or heard one or two negative things about it from someone who have failed to do it right or adopt a better strategy.You could be leaving a huge money on the table when you ignore Ad networks.

Affiliate Marketing

Affiliate marketing is also another great tool for monetizing your blog.

A special form of marketing where a promoter promotes products and services through an affiliate network and gets paid in return. Basically, one gets paid for promoting or leading a buyer to buy a particular product or service.

This is one monetization strategy that many top earning bloggers are using to rake millions. It is a gold mine when tapped well. You make consistent income simply promoting affiliate offers to your loyal readers who have come to trust you and what your blog stands for.

This is the  why you must focus on building credibility and with your blog. Nobody will trust what you are offering or promoting if they don’t trust you in the first place.  This translates that you have to start making sense and offering value from the outset of your blogging.

Nonetheless, I have to tell you that the success of your affiliate marketing depends largely on your traffic. The higher your traffic, the higher your income. Much more important than traffic is your niche. some niches perform better than others in promoting affiliate offers.

For example. Mr A. blogs about Celebrity News and Gists and Mr B. blogs about Men’s health.

Even if Mr A. gets a higher traffic than Mr B.  Mr B. will have a higher chance of making more money promoting affiliate offers than Mr A. assuming they both have built credibility in the eyes of their readers.

“Why is this, you. may ask?. Didn’t you say that the higher the traffic the higher the money?”

Well, when it comes to affiliate marketing, while high traffic is very important so as to skyrocket your earning. There is a catch to it. The highest determining factor in my personal experience is your niche. Some niche as I have pointed out earlier outperform others.

Back to our example. At this point, you should have an idea why Mr B will make more money promoting affiliate offers.

Here is the reason if you haven’t figured it out

Mr B. is in a niche where there are plenty of niche-related products and services that his readers may be interested to buy. On the other hand, Mr A. may have little or no niche-related products or services to promote.

Does it make some sense now?

Knowing that affiliate marketing is all about promoting a products and ultimately leading your readers to buy will go a long way to tell if you are in the right niche for it or not.


  • It is usually and mostly free, all you do is just to sign up and get accepted. Then you begin to promote offers related to your niche
  • It doesn’t need much work, the affiliate network you are promoting do all the work of handling the sales and even sending your commission. You just give your readers convincing reasons why they should buy the offer you are promoting and finally providing your affiliate link.
  • You are not limited to the number of affiliate offers you can promote.You can sign up to as many affiliate programs related to your niche as you can to help increase your earning.But let me quickly add that you strike a balance while you do that. You don’t want to over litter your blog with affiliate links that you begin to appear desperate in the eyes of your readers.
  • You don’t have to create your own products. Others create the product, you promote it and get paid a commission when people make a purchase. No stress at all.
  • It is completely passive, you keep  earning as long as people keep buying

So how do I get affiliate networks to promote offers for?

There are plenty of them. Make research online for them with respect to your niche

Here are few popular ones:

  • Clickbank.com
  • Shareasale.com,
  • Jvzoo.com.
  • Markethealth
  • Konga
  • Jumia
  • Amazon

Promoting affiliate offers is a way to go

Sponsored posts

A sponsored blog post is simply a post or review written about a brand or product which is usually related to your blog in exchange for payment.

Some times, you create such posts based on your experience using the product or the service. Other times the brand sends the review, all you do is post on your blog and you get paid for it.

This method is easy and more direct way of making money from your blog compared to ad networks. Some bloggers are making plenty money simply sponsoring few posts on their blog. Unlike ad networks, there are no rules. You are always in control, you have a say in how much you will be paid.

Most bloggers charge hundreds of dollars for these because it’s a form of permanent advertising for companies.

However, sponsored posts must be disclosed as sponsored so the reader understands when they see the post that it was paid for by the company.

Most bloggers do not do this for just any advertiser and are very selective because it would reflect badly on them to help promote a company that isn’t that awesome.

Direct Advertising

Bloggers often sell advertising directly instead of, or in addition to, using ad networks. What this means is that the blogger is in direct contact with specific advertisers and will be able to negotiate rates and approve or disapprove advertisers based on whether or not what the advertiser wants to promote is a fit for their audiences.

With ad networks, the blogger doesn’t have as much control over these things, so many bloggers do prefer direct advertising because of the amount of control they have. Directly selling banner ad space on your website can be more lucrative. Instead of having to rely on an intermediary who takes a cut of the money, you negotiate the price and terms on your own.

Selling digital products and services or selling your own product and services

Many people think that bloggers primarily make their income via ads. That is true for many, but some of the most successful bloggers these days sell their own product.

A blog is an excellent platform for selling your own stuff. I know many bloggers that offer services like coaching, graphic design, virtual assisting, and writing. Bloggers can also sell products like e-books they’ve written or crafts they’ve made.

Another proven way in which you can make money from your blog is by selling digital products such as e-books, videos, software, themes, plugins etc or rendering  services like writing, web designing, coaching , online classes etc. It’s more like information marketing. This method is especially suitable for bloggers who have one skill or the other.

To make this option work, you need to show yourself approved by being extremely good at what you are offering. Online communities are the most difficult sets of people to convince to pay up for a product or service, but if you have consistently dished our high quality and valuable contents prior to offering something to be paid for. You have little work to do convincing them. Your previous work would have taken care of that.

“Isn’t it why quality content will continue to be king?”. It is if you asked me.

Aside producing great contents, come with a better and different approach. Always have some touches of uniqueness to your contents. This is because a whole lot of people are offering courses and writing e-books on same topic. You have to be exceptional to stand out. It’s not about quantity, it’s about quality. 20 badly written e-books or online courses can not save you. In fact, it has a way of ruining your credibility, but one exceptionally written e-book or course can change your blogging fortune for good.

Jon morrow of Smartblogger and other top bloggers have made and are still making fortunes offering online services.

Freelance writing

Freelance writing is the practice of writing for money while working on one’s own and not employed by a company or organization. Freelance writers produce whatever written text is needed by their clients, either working from home or in a rented office space.

Writers can have many different clients, or, one very large client with a lot of steady, on-going work. Writers can work as generalists and cover topics as far-fetched as automobile and architectural design. Or, specialize in one area, such as the culinary arts, health, for example.

Blog Flipping

Never heard of it?, well it is real and one incredible way some bloggers have been secretly making money and smiling to the bank. It is still a largely untapped strategy capable of making so much money which only few people know about especially in Nigeria.

It is basically like you building a shop where you display your wares to sell, at a point, you want to sell out both the shop and all the goods in it. This is because someone is requesting to pay much more than you had invested on it. Such thing is applicable in digital space. Selling your blog or site completely, not just the products you offer but every thing.

Blog flipping could be liken to real estate, where you buy or build houses to sell at a much higher price.

“while would I want to sell my blog?”

Well, you don’t necessarily have to sell your your personal blog if you don’t want to. You can still tap from from this goldmine. How? By buying existing blogs at low prices, developing it to a valuable and appreciable standard and selling it off while still keeping your personal blog.

How does this work?

You simply Sign up on Flippa.com and get your blog registered. Flippa’s model of operation is on bidding method. The highest bidder gets to own the blog. It’s a sweet thing right?

You are only required to set the bid price of your blog usually 10 or 15 times greater than the  monthly income you presently generate from the blog.

For example, if the blog is generating $300 per month, you can set the basic selling bid price of the blog to at least $3000.

Start the auction and watch out for people  bidding  to buy your blog. As soon as you get the bid that satisfies you. You conclude with the bidder and relax.

Flippa will handle all the payment issues and technicalities and finally send your money through your preferred means. That’s all.

This technique has continued to pump money for bloggers who know about it and will continue to pump.

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